Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
When one of our clients wanted a video to explain the process of installing some HVAC equipment, we created this video to debunk a somewhat confusing process. Instead of continuously fielding the same questions about what to expect, how long the process would take, and any necessary preparations they needed to complete in advance, they decided an explainer video would be a more convenient and memorable way for clients to find and reference the answers to their questions.
After everything you just read about video marketing in 2018 and 2019, we hope you are in agreement that videos are going to be critical for your marketing strategy moving forward. Since people are more willing to watch and remember your message in a video format, instead of reading a blog post or looking at static images, you want to make sure you are putting your company and your brand in a position to reach your targeted audience.
The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.